Multi-touch campaigns, which involve using multiple channels or touchpoints to reach potential customers, can be more effective than single mailers for several reasons:
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Increased frequency: Multi-touch campaigns allow marketers to reach potential customers multiple times, increasing the chances that the message will be received and acted upon.
- Building momentum: A multi-touch campaign is also helpful in building momentum and driving customers to take action. Through an appropriate series of touchpoints, it is more likely that a customer will remember the campaign and, in turn, take the action you want them to.
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Greater reach: Multi-touch campaigns allow marketers to reach potential customers through multiple channels, such as email, direct mail, phone, or social media, increasing the chances that the message will be seen and noticed.
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Personalization: Multi-touch campaigns allow marketers to personalize the message to the specific needs and interests of different customer segments, increasing the chances that the message will be relevant and valuable to the customer.
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Brand awareness: Multi-touch campaigns can also help build a relationship with the customer and increase brand awareness.