Postcards and letters are both great types of direct mail, but they have some key differences.
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Size and format: Postcards are smaller and more compact than letters. They typically have a standard size and don't need to be opened, whereas letters are typically folded and require an envelope.
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Cost: Postcards are generally cheaper to produce and mail than letters. This is because postcards do not require an envelope and typically require less postage to mail.
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Content: Postcards generally have less space for content, so they are best used for short and simple messages, while letters can be used for more detailed or longer messages.
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Design: Postcards usually have a designated space on one side for a picture or image, which can be used to grab the attention of recipients. Letters usually do not have images or pictures on the front unless they are incorporated in the envelope.
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Response Rate: Postcards have higher response rates than letters traditionally, because they are more eye-catching and difficult to ignore in the mail.